Beauty, backed by science.

Powerful, non-toxic, built for all skin types. We share our lab reports, so you can be confident in your skincare.

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Kumuya is now Byra

Dermatogically Tested

Efficacy-driven, Non-toxic, For all skin types.

PURIFY Biotic Cleanser

$90.00 SGD

PURIFY Biotic Cleanser

Nourishing Skin Without Toxicity Since 2019

Mindful Made in Sweden, with European Ingredients

What is Being Beautiful To You?

Byra is rooted in the mission to help people feel beautiful and become radiant. We do this by redefining beauty as a state of being—nurturing not just skin, but the whole self through toxic-free skincare, and rituals that awaken joy and authenticity. — A union of evidence-backed skincare, intentional rituals, and emotional clarity.

Timely, Not Trend-Driven

Clinically-Proven Bioactives

Science that strengthen, balance, and activate skin function.

Consciously Selected Botanicals

Clean, high-performance plant actives. No fluff.

Designed for All Genders

Built for those who care deeply for themselves and each other.

Rituals Beyond Skincare

A Multi-Sensory Path to restoring inside and out.

NEWLY LAUNCHED

Byra Rituals

Byra Rituals are immersive experiences designed to nourish your whole being—helping you reconnect, reset, and radiate from within. Some are FREE when you use your SG Culture Pass. Discover them now.

Get on our mailing list below to be first to know of upcoming art and beauty rituals.

DISCOVER RITUALS

Peeked at our journal?

We believe true beauty is built — with knowledge, consistency, and conscious choices. The Journal is where we share that foundation with you.

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