Your skin. No filters needed.

What if your skincare only contained actives that were proven to work, at concentrations that actually do?

Awarded by Beauty Insider, Women's Weekly, Daily Vanity and Cleo, across every product in the range. Independently certified and built to perform for the long term. EWG-verified clean skincare. Made in Sweden. Brand of Singapore.

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PURIFY Biotic Cleanser with postbiotics, prebiotics and bearberry

Pembersih Biotik PURIFY

Start with what your skin is actually doing

PURIFY Biotic Cleanser
For skin that feels tight the moment you step out of the shower. The world's first pre and postbiotics blend for skin microbiome balance, so your face is calmer after cleansing rather than stripped.
Shop PURIFY · Cleansing & Balance

Enhances skin renewal, stimulates collagen, exfoliates, hydrates and brightens skin. Contains Red algae extract, oarweed extract and deep sea water extract.

Penambah Perawatan MERACLE Nutri-Essence

MERACLE Nutri-Essence
For skin that has gone rough and looks tired by Wednesday. Red algae and deep sea water extract smooth texture and hold moisture, so whatever you layer on after it finally gets somewhere.
Shop MERACLE · Brightening & Dark Spots · Firming & Fine Lines

Brighten skin, reduce hyperpigmentation, and even out skin tone. Containing Alpha arbutin, Vitamin C, and Niacinamide. Proven to effectively reduce excess melanin production, reducing the appearance of pigmentation and dark spots.

MENYALAKAN Konsentrat Nutri-Serum

ILLUMINATE Nutri-Serum Concentrate
For the spots that showed up after one holiday and never left. Alpha arbutin, Vitamin C and niacinamide work on pigmentation where it starts. Most people see meaningful brightening by 6 to 8 weeks.
Shop ILLUMINATE · Brightening & Dark Spots

REJUVENATE Nutri-Serum Concentrate with bakuchiol, hyaluronic acid and magnesium

Konsentrat Serum Nutrisi REJUVENATE

REJUVENATE Nutri-Serum Concentrate
For skin that has lost its spring along the jaw. Bakuchiol does the work retinol is known for, without the peeling or the week spent avoiding people. Hyaluronic acid keeps it comfortable while it happens.
Shop REJUVENATE · Firming & Fine Lines

SATURATE Nutri-Moisturiser with snow mushroom, peptide and resveratrol

SATURATE Nutri-Pelembap

SATURATE Nutri-Moisturiser
For skin that drinks a moisturiser and is thirsty again by lunch. Holds hydration for over six hours, so you stop topping it up.
Shop SATURATE · Hydration & Glow

Four products used consistently will do more than eleven used sporadically. That is the argument for a short routine rather than a drawer full of jars. Start with what is bothering you most, then build.

A considered approach to skincare

Not sure where to begin?

Finding the right routine can feel overwhelming. Discover a simple skin ritual with thoughtfully chosen products designed to be safe and effective.

Build your skin ritual

Clean Proven Actives

Not to Strip, But to Strengthen

High-Performing Yet Gentle

Not to overwhelm, but to transform.

Everyday Simplicity For All

Not to complicate, but to clarify.

Ritual-Driven Reconnection

Not to rush, but to reconnect.

Menutrisi Kulit Tanpa Toksisitas Sejak 2019

Dibuat di Swedia

Byra is rooted in the mission to help people feel beautiful and become radiant. We do this by redefining beauty as a state of being - nurturing not just skin, but the whole self through evidence-backed clean skincare, food nutrition, and rituals that awaken joy and authenticity.

WHAT ARE ACTIVE INGREDIENTS, & WHY THEY MATTER

Active ingredients are the functional compounds in skincare that create real, visible change in your skin. They’re the ingredients that don’t just sit on the surface, they communicate with your skin cells, support natural repair processes, and help the skin look healthier, clearer, and more radiant over time.

WHERE DO PLANT-DERIVED ACTIVES COME FROM?

Plant actives aren’t just “from plants”, they’re taken from the most biologically potent parts of each plant. Different parts concentrate different nutrients and protective compounds, which is why extraction is so targeted and intentional. We source all over the world to find natural versions (which tend to be more expensive than their synthetic versions).

WHY PLANT ACTIVES OUTPERFORM SYNTHETICS

Unlike isolated synthetic ingredients that often target just one function, plant actives contain naturally occurring complexes, a constellation of antioxidants, vitamins, and phytonutrients that work together in harmony. This natural synergy helps the skin recognise and use these compounds more efficiently, often leading to better absorption, greater compatibility, and more holistic results.

Because they evolve to protect plants from stressors like UV rays, microbes, and environmental damage, plant actives are inherently rich in multi-benefit molecules that offer broader support for the skin. They tend to be gentler, less reactive, and more aligned with the skin’s biological rhythms.

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